STRATEGY SPECIALIZATION · PRODUCT EXPERIENCE & CONVERSION

Product Experience & Conversion

Build the product experience from first marketing contact to purchase handoff. Structure the product page, reveal Product, Price, Promotion and Placement information progressively, preserve UTM and first-party journey data, and connect the final decision to measurable conversion and customer-level ROI.

SESSION ONLY · REFRESH = RESET
REQUIRED INPUT · STRATEGIC FOUNDATION

Strategic Goals & Budget Evidence

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Load the Strategic Goals & Budget Evidence file before you build the product experience. The model uses it to align costs, economic gates, attribution and customer ROI.

REQUIRED
Open Strategic Goals & Budget Pill →
Required before Build. If you do not have this file yet, create it in the Strategic Goals & Budget pill and return here to load it.
Expected columns: Functional area · Budget line · €/unit · Per 100 · Objective link · Evidence gate

OUTPUT

Final landing page

This is the deliverable. The preview shows the final page without opening customer acceptance. Acceptance, registration and the Event Log belong only to the exported customer page — not to the DOC ROI builder.

FINAL CUSTOMER PAGE

Exact export preview

INTERACTIVE PREVIEW
BUSINESS INTELLIGENCE · MARKETING → PURCHASE

Marketing Attribution Model

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Measure customer-level ROI while preserving the complete lineage from UTM and first-party behaviour to order evidence, revenue and attributable cost.

01 · CUSTOMER ROI

Customer ROI ranking

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Rank 1 is the highest calculated customer ROI. The evidence can be downloaded as a customer-level Business Intelligence file.

Classroom values are synthetic. In production, realised revenue is recognised only after payment verification.

02 · ROI DISTRIBUTION

Customer ROI frequency & normal-reference curve

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Observed customer frequencies are shown by ROI range, together with the mean, standard deviation and a normal-reference curve.

Load data to view the ROI distribution.

The bell-shaped line is an analytical reference calculated from the observed mean and standard deviation; the histogram remains the actual customer distribution.

PURCHASE OUTPUT

Inspect the Purchase handoff data

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Filter the period and verify the operational records before downloading the Purchase Handoff CSV.

From date
To date

Load a production CSV or the classroom example to preview the filtered Purchase records.

PURCHASE DATA CONTRACT

What this product experience can generate

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The cards explain the fields generated by the journey and retained in the handoff.

Boundary: this tool can calculate configured direct costs, verified/simulated revenue and attribution ROI. It does not calculate repeat-purchase history, ABCD class, product value score or SPO.
MARKETING / CRM OUTPUT

Customer journey & attribution data

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Use this dataset when Marketing or CRM needs the detailed customer journey behind the economic result.

Load data to inspect the Marketing / CRM attribution records.

CONTINUE THE DOC ROI DATA JOURNEY

Open the customer intelligence pills

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The Marketing Attribution Model ends here. Continue with the customer intelligence layers when you are ready.

Dynamic RFM Pill → NPS Pill →